Heidiland Tourismus AG is the tourism umbrella organisation of the tourism districts Walensee, Flumserberg, Pizol and Herrschaft/Fünf Dörfer. It markets the area from Walensee up to the gates of Chur via a single source. The tasks performed by the destination management organisation include setting up and selling offers for tourists, marketing the region to tourists, maintaining and further developing the umbrella brand Heidiland and providing guest information on site. As a year-round destination with two skiing and hiking areas, the region in the border area of the cantons St. Gallen and Graubünden is impacted by the effects of climate change. The holiday region with its famous brand ambassador stands for values like authenticity, health and naturalness. These are values that need to be protected through suitable sustainability and climate protection measures, among other things. That is why the organisation is using «Cause We Care» and other methods to promote corresponding offers for tourists in the region.